User focused design works for everyone.

Pro Onboarding Page

Competitive Analysis

Grammarly

New York Times

Notion

Duolingo

The first step I take in my product design process is taking a look at how other products onboard their users. Even if a product may not be a direct competitor (i.e. Duolingo), I can still look to them for ease of use and comprehension. Using the following as criteria for evaluating the other products:

  • Engagement: Review features like progress indicators, gamification, or follow-up emails that keep users engaged.

  • Usability: Assess how intuitive and usable the process is.

  • Personalization: Understand based on onboarding selections how product interaction will change.